Logo and its variations
Primary version, monogram, light and dark versions, favicon.
Brand identity
Brand identity design and logo creation for businesses.
Our brand identity design gives you a logo, a colour palette, typefaces and usage rules: a consistent identity that makes you recognisable on your website, your documents and your social media.
In short
What does a brand identity include?
A brand identity is the set of graphic elements that make a business recognisable: the logo, the colour palette, the typefaces and the rules governing their use. It differs from the logo alone, which is only one part of it. At Aurea Media, a brand identity includes the logo in all its variations (primary version, monogram, light and dark versions and favicon), the palette with its HEX, RGB and CMYK codes, a pair of typefaces suited to web and print, and PDF brand guidelines explaining margins, minimum sizes and forbidden uses. The work starts with a questionnaire about your values and clientele, continues with three creative directions and ends with refining the chosen direction. All source files, vector and editable, are transferred to the client at delivery.
Updated on by Alexandre Coury, founder of Aurea Media.
- Deliverables
- logo, palette, typefaces, guidelines
- Directions
- 3 creative directions
- Files
- SVG, PNG, vector PDF
- Rights
- transferred to the client
Deliverables
A complete identity, ready to use.
Here, for example, are the brand guidelines we created for Aurea Media.
Discuss my projectColour palette
Primary and secondary colours with their HEX, RGB and CMYK codes.
Typefaces
A pair of fonts chosen for web and print, with the heading hierarchy.
PDF brand guidelines
Usage rules, margins, don'ts and application examples.
Source files
SVG, PNG, vector PDF and editable files, delivered and yours.
Process
From the first idea to the final file.
Three creative directions, then one direction refined with you.
Step 1
Questionnaire
Your values, your clientele, your competitors and the identities you like.
Step 2
Three directions
Three different creative directions, presented in context.
Step 3
Refinement
The chosen direction is refined down to the smallest detail, revisions included.
Step 4
Guidelines and files
Complete brand guidelines and all source files delivered.
They trusted us with their online presence
Frequently asked questions
Questions aboutbrand identity.
How much does a logo cost?
On quote, depending on the scope: logo only, logo and guidelines, or a complete identity with collateral. The detailed quote is sent within 24h.
How many proposals?
Three creative directions to start, then revisions on the chosen direction until approval.
Can I modernise my current logo?
Yes. An identity refresh keeps what makes you recognisable and modernises the rest.
Do I own the files?
Yes, all rights and source files are transferred to you at delivery.
Your identity
A brand people recognise.
Describe your business: we come back to you with a proposal within 24h.
Reply within 24 working hoursFree, detailed quoteNo obligation
